Lecture 8 - Typography

Today we learnt about Typography, the arranging of typeface (i.e. letter forms, symbols, numbers) on a page to maximize readability, impact and artistic impression.

There are 5 classes of typeface introduced in class, but the most 2 frequently used are serif and san-serif. We also learnt their usage in design, in which serif is more suitable for print (i.e. books), and san-serif is better for low-resolution applications like computer screen, television, mobile phone screen, PDA, etc.

Typeface was then discussed in more details in terms of its components (i.e. font, size, line length, kerning, etc.)

Layout and grids are also a significant component in any design. Any design pieces without careful grid or layout planning will result in an arbitrary and messy look, thus making it hard for the reader / viewer to follow.

Dr.Julian ended the lecture with some announcements for the final project (Children's Story Book) and individual portfolio.